The quality of acts was probably the worst ever. But this, of course, is of no consequence to us as we are only interested in making money on the event. In fact while the final was taking place I went to see a documentary film about the life and music of Joni Mitchell, an artist that has captivated me since hearing her first album in 1968. I think I can safely say that no-one will be listening to Little Mix in 43 years' time. I hesitate to say even in 43 weeks' time - because with Simon Cowell pulling the strings, they could still be conning the teen market this time next year.
As Paul Weller wrote: "the public gets what the public wants...".
Or do they? What makes the event such an attractive betting proposition is the way the contestants are manipulated by the producers. Everything including song choice, sound production, costumes, running order, judges comments and VT footage is carefully crafted to influence the voting public either negatively or positively. By following these signals one can often read the way the producers are thinking. In the case of the winners, it was clear from around halfway through the series that they would do whatever they could to get Little Mix to the final.
tp://www.youtube.com/watch?v=kLNF32bKed0&feature=youtube_gdata_player
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